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Evolution of the Iconic Rolex Day-Date

August 19th, 2020

The Rolex Day-Date is one of the mainstay collections of the brand. Exclusively forged out of precious metal, the Day-Date is the brand’s signature status timepiece. What make the model instantly recognisable are the date and day displays on the dial and also, a signature 3-link bracelet.

Today, the Rolex Day-Date President is one of the most sought-after watches among collectors as well as some of the world’s notable personalities. So let’s have a quick look at the evolution of the prestigious Rolex Day-Date collection that began its legacy in 1956.

sell rolex day date

Nonetheless, if you are looking to sell your Rolex watch, get an accurate valuation today.

The Rolex Day-Date – The History

Introduced in 1956, the Rolex Day-Date epitomises unrivalled excellence, precision and prestige. It was the first watch to flaunt the day of the week along with the date display. Another factor that boosts its appeal and significance is its bracelet, officially referred to as the President bracelet.

The first references that Rolex introduced within the collection were the Reference 6510 and 6511.

  • Both the versions sported today’s iconic President bracelet, a 36mm waterproof Oyster case framed by a fluted bezel.
  • Moreover, the dial featured a date display at 3 o’clock side and the day of the week at 12-hour marker, spelt out in full.
  • The Day-Date 6510 and 6511 housed a self-winding perpetual movement.

However, Rolex did not take much time to upgrade the collection, introducing a wide range of metal, dial, and bracelet options.

The brand replaced the acrylic crystal with a more lustrous and durable sapphire crystal.

Also, Rolex upgraded the clasp of the bracelet to concealed Crownclasp. However, the brand still produces the Crownclasp but in an updated form.

Moreover, the contemporary Day-Date versions also sport a refined clasp design, a more robust case, thicker lugs and a more colourful dial options.

Know about the Rolex President Day-Date Reference 18238.

The “President’s” Watch – The Inception

Thanks to its solid precious metal construction, the Rolex Day-Date manifests success and power. Thus, it became incredibly coveted among some of the famous personalities in the world and also, several American Presidents.

However, although it is formally known as the Rolex Day-Date, the watch acquired the nickname “Rolex Presidential” or “Rolex President”.

The name originated from the fact that Lyndon B. Johnson, the 36th President of the United States, wore a Rolex President Day-Date Gold watch.


Generally, the “Rolex President” term signifies any watches of Rolex that are equipped with the iconic President bracelet.

And Rolex does not furnish all Day-Date models with this semi-circular link bracelet type.

For instance, the discontinued Rolex Day-Date Reference 118205 featured the flat-link Oyster bracelet.

Moreover, the brand has also offered some Day-Date reference leather straps and lug hoods.

Another interesting fact to keep in mind is that all Rolex President is not Day-Date watches. For example, the Rolex Reference 69178 comes with the President bracelet. But it belongs to the Datejust family with only a date display.

Want to sell Rolex watches for the best price?

Fill up our simple online form, providing all details of the Rolex watch you want to sell. You will receive a free competitive quote shortly via phone or email.

The Luxury Hut offers a quick and secure way to sell Rolex online or via appointment.

You can also call us on 07828750705 to book an appointment for visiting our office in Hatton Garden, London with your watch and complete the transaction in-person.

However, whether you sell your Rolex online or via appointment, the process is secure and convenient. So, get a price quote today.

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