The two most recognised Swiss watch brands – Rolex and Omega are indeed acknowledged with the term ‘classy’ and ‘beautiful’. These two brands have cultured and maintain a persistent brand image via their exclusive collection of watches.
For most people, both Rolex and Omega portray luxury, success and high-quality. Regardless of their position among the horology market grandees, the pretty similar brand strategies present potential buyers or collectors with the choice between these two watch brands.
Here’s a quick comparison between the two leaders of the luxury watch industry – Rolex and Omega. Have a look!
Rolex is a privately-owned business, established many years later in London. Initially, the brand was named as ‘Wilsdorf and Davis’ until 1908. However, the company was shifted to Geneva, Switzerland after World War I for avoiding taxation.
On the contrary, Louis Brandt founded Omega in 1848 under the trading name of ‘La Generale Watch Co’. The headquarters of the brand is based in Bienne, Switzerland. However, the Swatch Group today owns Omega.
Most people are known to prefer a more conventional display and aesthetic. And, with Omega and Rolex watches, you are indeed going to get that aesthetic.
Allegedly, Omega tends to use modern elements more such as intricate ceramic as well as lightweight titanium that the brand employed for its Seamaster models. Moreover, while the brand has become bolder as well, today it produces cases measuring 45.5mm.
However, Rolex blooms on their classic models. Interestingly, the brand is much aware of this fact while it moves into the future. But:
This doesn’t signify that Rolex only monopolises off the nostalgia. The truth is that the brand constantly upgrades the dial or mechanisms with new features; however, keeping the aesthetic the same.
The Rolex Yacht-Master II and Deepsea Sea-Dweller are the two largest contemporary Rolex watches that have case diameters of 44mm.
The contemporary Omega watches are not equipped with the generic ETA movements, even though the Swatch Group owns the brand. In fact, the watches are powered by the sophisticated in-house Co-Axial calibres.
Rolex produces all mechanisms along with other elements in its own production unit in Switzerland. Various Rolex Oyster watches run on modified COSC-certified perpetual movements. However, these intricate movements are shock-resistant and fitted with anti-magnetic components.
Many people often wonder why people buy expensive watches. There may be many reasons to buy an expensive watch. But the most significant reason ideally is:
An expensive watch can be a good investment as you are likely to get back for it in future. Luxury watches tend to retain their value with time. In fact, potential buyers are often willing to pay the highest price for some rare and vintage models, especially if it is in good condition.
However, when it comes to the resale value, Rolex stands out of all. Indeed, Rolex is one of the luxury wristwatch brands with the highest resale value in the world.
The best or a popular Omega watch may command a higher resale value than a Rolex watch in a more miserable condition. Nonetheless, Rolex yet dominates the second hand market, and its watches keep hold of their value the best.
However, whether you are looking to sell an Omega watch or sell Rolex watch in London, it is essential to choose a reliable watch buyer to ensure you are getting the best possible deal.
Trustworthy watch buyers like at The Luxury Hut have years of experience and knowledge of the pre-owned watch market and current market prices. They understand the historical as well as the monetary significance of the watches made by prestigious brands like Rolex or Omega. Thus, you are likely to receive the price that is possibly the best in the market, be it is a second hand Rolex watch or an Omega.
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