Back

The Face of A Watch: Know What the Dial of your Rolex Watch Imparts

Why Rolex is So Popular and Successful?

Popular Rolex Watch

Rolex is considered as the leading Swiss watch manufacturer by many luxury watch aficionados. There are indeed many watch brands in the world but not every brand is regarded as highly as Rolex.

So, what makes Rolex stand out of the crowd? Why is Rolex so expensive and popular?

Undoubtedly, there are many reasons why the Geneva-based Swiss manufacturer Rolex is so much successful and valuable.

sell rolex london

Whether you are looking to sell a Rolex watch or want to buy one, find out some of the most significant factors below that contribute to the fame of the elite watch brand.

1. Watch Quality

Rolex is highly recognised and admired for its high-quality watches. Rolex watches are sturdy, durable, precise, and indeed, pleasing to the eyes.

However, the brand doesn’t make use of unusual complications like perpetual calendars, tourbillons, and minute repeaters. It also has no movements with a big date display, alarm function or power reserve indicator.

The fact is that the manufacturer entirely focuses on what it does the best, improving its timepiece’s details every day. And, this is why a Rolex watch is considered as a good investment.

2. Innovations throughout the years

The significance of the brand lies in the fact that Rolex developed many novel features pretty early that made its watches perfectly suited for regular wear.

Hans Wilsdorf, the founder of Rolex, submitted a watch movement to the famous Kew Observatory in 1914 for chronometer certification.

The Swiss institute COSC currently conducts the chronometer tests. However, the chronometer test has today turned out to be a standard for in-house automatic Rolex movements.

In 1927, Rolex introduced the first water-resistant watch, followed by the automatic winding mechanism.

Later in 1945, the brand released the Datejust offering three features – a water-resistant case, automatic winding, and chronometer certificate.

3. Global recognition & Design

Rolex is universally recognised for the innovative features and design of its watches. The round shape of a Rolex watch offers superior readability and resistance to water.

However, the watchmaker also added the iconic Cyclops date magnifier and a central sweep seconds hand.

Rolex not only upgrades the functionality of its new watch collections but also maintains and refines its existing range throughout the years.

Regardless, the brand rarely modifies or refine unique design features such as “Mercedes” hands, the Oyster bracelet, and the Cyclops lens.

Thus, a Rolex Submariner or a Datejust today appears pretty much like its earlier versions. This also makes a Rolex easily recognisable from a distance.

4. Unique Marketing Strategies

The founder of Rolex, Hans Wilsdorf, used several incredible marketing strategies to ensure Rolex was recognised around the globe.

He named the company “Rolex” so that it could be easily pronounced in different languages.

Moreover, Wilsdorf also made sure that the name was printed on the dials.

The water-resistant watch was named the “Oyster” and Rolex presented it to a swimmer who aimed to cross the English Channel.

While the swimmer wore the watch around her neck, a full-page advertisement was landed on the Daily Mail’s front page.

However, the marketing approaches of Rolex possess a much more delicate touch. For example –

From the late 1970s, Rolex has been emphasising its presence in some prestigious sports like car racing, golf, tennis, and sailing.

5. Retains value

Once a car leaves its showroom, it causes a significant cutback in its value. However, the same thing applies to a lesser extent for timepieces, except Rolex.

sell rolex watch now

If you wonder which Rolex holds its value the best, the sports models, especially those made of stainless steel ideally have a higher demand and eventually, command a high resale value.

And, this is indeed valuable news for those who are looking to buy or sell a Rolex watch.

More Resources:

Why Air-King 116900 Is A Confusing Rolex Watch?

Why Air King-116900 is A Confusing Rolex Watch

In 2014, Rolex decided to stop the production of the Air-King. The reasons were not clear. 

Maybe, the sales showed poor performance. Or the watchmaker had concerns regarding the selling of Oyster Perpetual that was introduced as Rolex’s entry-level sports steel watch. 

However, Rolex re-introduced the Air-King two years later, offering a new look and a more appealing proposition. Now:

The Rolex Air-King 116900 is ideally one of the most complicated modern watches in the brand’s catalogue. It is a steel sports Rolex watch. 

Today, let’s explore the reason why the Rolex Air-King Reference 116900 is one of the most confusing Rolex watches. 

The Case

The Rolex Air-King watches typically feature a 34mm case. You can consider it as a smaller version of the Explorer. 

The Air-King with a 34mm case size and a black dial was often confused with the Rolex Explorer from a distance. 

However, if you scrutinize it, you would notice some differences. For example –

While the Explorer had its model name engraved at 6 o’clock position, the Air-King flaunted its model name at 12 o’clock position. Now:

The Rolex has moved the model name in the Air-King reference 116900 at 6 o’clock. Moreover, the case diameter also increased to a wearable 40mm case from 34mm. 

The interesting fact is that the Air-King 40mm case will instantly remind you of the Milgauss 400mm case. Yes, the reference 116900 flaunts a similar watch-case like the Milgauss.

  • This means the case of Rolex Air-King 116900 is also resistant against magnetic fields. 
  • The case is crafted of the patented 904L stainless steel that offers a delightful satin finish. 
  • However, the Air-King is fitted with a satin bracelet; whereas, the Milgauss comes with a PCL Oyster bracelet. 

With a twin-lock crown and case construction, the Rolex Air-King Ref. 116900 is water-resistant up to a depth of 100m. 

Air King 116900 Rolex

The Dial

What confused people more is ideally the dial of the Air-King 116900. 

First, Rolex moved the model name to the dial’s lower part – at 6 o’clock.

Second, the dial now sported many Arabic numerals. 

Thus, the Air-King 116900 dial appeared as the typical Explorer layout, featuring Arabic 9, 6 and 3′ clock markers and ‘5 to 55’ hour markers. 

The dial also features a 60-minute scale. 

  • However, Rolex designed this exclusive dial display based on two cockpit instruments. Rolex built it for a special project in 2006. 
  • The applied numerals and hands are made up of 18ct white gold. 
  • The dial features the patented ‘Chromalight’ luminous material and the green seconds-hand.
  • Moreover, the name ‘Rolex’ is carved in the colour green. 

Air King 116900

The Movement

The Rolex Air-King reference 116900 houses the patented Calibre 3131 chronometer-certified movement. 

  • Interestingly, the Calibre 3131 is also equipped in the Rolex Milgauss. 
  • The movement offers power reserve up to -2/+2 seconds per day. 

However, the Calibre 3131 features a blue Parachrom hairspring that protects the watch from magnetic fields. 

get Free Valuation for Rolex Watch

Final Thoughts

The Rolex Air-King Reference 116900 may not appear as a watch to be enthusiastic about at first. 

It may seem like the manufacturer extracted the case of the Rolex Milgauss, fitted the same Explorer dial and finally, created a new Rolex timepiece. 

But if you carefully inspect, it doesn’t appear to be the case. 

Rolex designed the dial entirely based on the cockpit board instrument. 

However, you might be confused at first with the use of the “Explorer” layout and the 60-minute scale. But the fact is that there are two scales on one dial. 

More significantly, Rolex made the Air-King 116900 an exciting composition, offering different colours for the dial. 

Are you looking to sell your Rolex watch in London? Fill up this online form and get a free valuation immediately

Rolex Yacht-Master 40 vs. Submariner Date

Rolex Yacht-Master 40 vs. Submariner Date

The Rolex Yacht-Master is one of the most polarising watches for the Rolex community; whereas the Rolex Submariner is an iconic and quintessential divers’ watch. However, Rolex has significantly focused on the Yacht-Master lineup in the last five years. In 2015, the brand introduced the Everose gold Yacht-Master with an all-new Oysterflex bracelet. While in 2016 the Yacht-Master debuted in Everose gold and bi-tone steel, Rolex introduced a glitzy sapphire-set bezel Yacht-Master version in 2017. Moreover, the manufacturer also released the first 42mm Yacht-Master earlier this year.

On the contrary, Rolex released the last Submariner reference 114060 last in 2010. However, the fact is that there are some striking similarities between the Rolex Yacht-Master 40 and Submariner Date. Let’s take a close look at their details.

Dial and Case

While there are many types of Yacht-Master and Submariner watches, let’s consider the Rolex Yacht-Master 40 reference 116622 and the Rolex Submariner Date reference 116610LN for the comparison. Both the watches feature 40mm Oyster watch case and Triplock screw-down winding crowns. However, while the Submariner is diver watch water-resistance up to 300m, the Yacht-Master is a boating timepiece water-proof up to 100m.

Although both the models feature a rotating bezel, the Rolex Submariner watch’s bezel rotates just in one direction. Moreover, the bezel of ref. 116610LN is made of Cerachrom with inscribed markings; whereas the Yacht-Master Reference: 116622 bezel is created using 950 platinum, featuring raised numerals.

The dials of the Yacht-Master 40 and the Submariner are typically identical, apart from the colour. The other similar features include the Mercedes-style hands, the date window with a Cyclops lens at 3 o’clock, and white gold hour markers. However, many dials of the Rolex Yacht-Master appear pretty more luxurious than the pragmatic dial of black Rolex Submariner.

Movement and Bracelet

When it comes to the bracelet, both the Yacht-Master and Submariner are equipped with the three-link Oyster bracelet. Moreover, the bracelet of the Rolex Submariner comes with added Glidelock extension system that enables the bracelet to contract or extend in 2mm increments. On the other hand, the Yacht-Master bracelet has the Easylink extension system, thereby increasing the bracelet length by an added 5mm.

The Rolex’s proprietary self-winding Calibre 3135 powers the Yacht-Master 40 reference 116622 and Submariner Date reference 116610LN. The movement possesses the hacking feature for accurate time-setting, and also a quickset date complication to adjust quickly. However, Calibre 3135 provides a power reserve of up to 48hours. But the fact is that Rolex Yacht-Master 40 reference 116622 is no longer produced and replaced with the reference 126622 this year, powered by the new-generation movement Calibre 3235.

Also Read: Rolex Watches – A Comprehensive Guide to Rolex Bracelets

However, these two Rolex sports watches have the same price point in the secondary market, currently about £7,151. Overall, the Rolex Submariner and Rolex Yacht-Master are undoubtedly the same in mechanics and style. But both the watches have enough differences that enable them to offer their selling proposition.

Are you interested in selling your Rolex watch?

If you are planning to sell your Rolex watch to raise some quick cash, fill up our online form and get an initial price quote at no cost to you. We, at The Luxury Hut, provide our customers with a quick and straightforward way to sell a Rolex watch, be it is online or via appointment. Once you receive your price quote, send your watch to us for detailed evaluation and confirm the final price. Alternatively, you can call us on 0207 242 5411 and arrange an appointment to visit our office in Hatton Garden, London with your luxury watch.

Also Read: 5 Top Tips on How to Sell Rolex Watches for the Best Price

The Face of A Watch: Know What the Dial of your Rolex Watch Imparts

Rolex Watch dial

Your Rolex watch can indeed articulate many things about you. It may convey that you are stylish or maybe, that you are successful. But, do you know what your Rolex watch dial conveys? Or, have you ever wondered what do the markings on your timepiece actually mean? Rolex watches are built of high-end technological mechanisms, precious metal, gems and other upgraded components. All these aspects help these watches to hold their value well with time. Thus, many people often decide to sell their Rolex, or looking for ‘where to sell Rolex in London’ in a hard-up situation to meet up their short-term financial needs.

However, let’s today have a brief look at what the markings on a Rolex dial imparts or explore the meaning behind the markings.

The Rolex Dial

You may look at your watch every day, but still, you possibly do not know what your dial is telling you. While some facets may be visible, others aren’t. The dial provides a watch with its face along with an identity of its own. It manifests the functions like hours, minutes, seconds and other time indicators as well as some information that indeed conveys the story of the timepiece.

A Rolex watch has the name ‘Rolex’ and the ‘five-pointed crown’ symbol engraved at the dial’s top. It clearly depicts that the watch is a genuine and authentic Rolex and its worldwide recognised symbol yells royalty, status and success. The Rolex appliqués refer to the Rolex crown at 12 o’clock position, Roman or Arabic numerals, professional or classic hour markers in precious sparkling gems or geometric shapes. While the dial is considered to be the watch’s face, the appliqués are the aspects that offer depth to the watch’s personality.

Also Read: Take A Look: At Your Favourite Rolex Watches

All Rolex watches flaunt the writing ‘Superlative Chronometer’ and ‘Officially certified’ inscribed on their dial. This signifies that COSC has accredited the watch for accuracy. Although many Swiss-made watches bear this certification, Rolex has the highest amount of timepieces with COSC certification in the luxury wristwatch industry. The marking directly conveys how well-built your timepiece is.

Another aspect you may have noticed at the bottom of your watch’s dial is the words ‘Swiss Made’. According to the Swiss law, it means that the ‘movement’ of the watch is Swiss and it is cased into a timepiece of Switzerland and also, that the final examination of the timepiece is carried out in Switzerland.

However, if your Rolex watch comes with an automated date mechanism, its dial will have ‘Oyster Perpetual Date’ carved on it. Much of a timepiece’s character can be accredited to the host of details on the dial like colour, hour markers, gems, and numerals (Roman or Arabic).

Today, Rolex watches are available in a wide variety of designs, and styles. While each watch carries a unique look with distinctive dials and other features, the value of a Rolex watch in the second hand market may vary according to these aspects. When you choose to sell your Rolex in London or ‘sell Rolex watches online’, the price you are likely to obtain for your asset from a potential Rolex buyer may depend on its condition, model, age, and also, the dial type.