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What Makes The NEW Rolex Day-Date In Platinum Standout?

April 26th, 2022

There are a few things that only Rolex is capable of doing. It’s the sort of updates and changes that would excite anyone, including those who pretend to roll their eyes while talking about the Crown brand. The Swiss manufacturer has always made it a point to remain in the spotlight for various unprecedented reasons, including design, innovation or any minor reductions. Since the start of 2022, Rolex caught the attention with its incredible value in the secondary market, which made investing in a Rolex model even more appealing. Investing in any popular models will fetch you a higher value when you sell Rolex later.

The new rolex day-date

As we approach the second half of the year, Rolex has stunned with its latest release, which takes a unique dig at one of its most safeguarded models, the Day-Date. But unlike the other iterations, Rolex has introduced the 40mm Day-Date in platinum with a shiny fluted bezel. Yes!

Collectors and buyers alike are eager to grab this quintessential Rolex timepiece which adds another reason to grab your hands on the Platinum beauty.

What makes the Day-Date so hyped?

Introduced in 1956, the Rolex Day-Date came out as a significant game-changer in the history of Rolex by displaying the Day of the Week on the dial. Even though this feature isn’t a major innovation today, at that point in time, the Day-Date was the first Rolex to flaunt this complication which rightfully cements the model as innovative.

What is the main lookout in the NEW Rolex Platinum Day-Date?

It is the Bezel! The Day-Date in platinum has always come with a smooth and polished platinum bezel in contrast to the signature blue dial. The main reason behind this was that platinum is relatively difficult to work with and interferes with the machines.

A fluted bezel requires an intricate metal cut to produce a fine, visually appealing alternative to the otherwise standard smooth bezel type. The new platinum Day-Date release, 36mm and 40mm, flaunt this beautiful hurdle. So, the fact that Rolex relishes conquering challenging things is proved spot-on!

How does the New Day-Date look?


Visually the Day-Date appears almost similar to the predecessors except for the bezel, of course. It comes in a 40mm Oyster steel case along with the easily recognisable President bracelet. The President bracelet came out, especially for the Rolex Oyster Perpetual Day-Date model, in 1956. The Day-Date variants still reserve the three-piece link of the President Bracelet.


The case is water-resistant to 100 metres. A horizontal bar beneath the Rolex crown indicates this feature which in the language of Rolex means a ‘Twinlock’ crown.


This one factor can cause a little confusion between the white gold and platinum Day-Date models. Both the white metals come with the same dial colours, and additionally, both have the same bezel type! The only visible identification (bezel) to differentiate the two models has now become similar.

The dial options for both the Platinum and white gold watches with significant fluted bezels are:

  • Slate
  • Black
  • Bright Blue
  • Olive Green
  • Ice Blue
  • White
  • Silver set with diamonds
  • Fully Diamond paved dial
  • Meteorite

So, in such a situation, what is the differentiating factor?

It is the weight of the models and the yellowish tone of the white gold compared to the Platinum colour. The dial has Rolex Roman numerals indices that look charming in contrast to the blue sunray-finish dial.


The sapphire crystal on the new Day-Date in platinum comes with a double anti-reflective coating which is new for the Day-Date 40mm variant.

Which Movement runs inside?

Another innovative factor in the latest model is the movement type that runs inside. Rolex has used the Calibre 3255 that came out in 2015 to run the new Day-Date variant. This in itself is a giant leap for the brand! Additionally, it has the cover of the Superlative Chronometer certification, which means a -2/+2 seconds deviation per day.

Furthermore, the movement comes equipped with the blue Parachrom hairspring, which is almost 10 times more precise than traditional and fully insensitive to magnetism and shocks. The watch has a longer power reserve of 70 hours.


Platinum, as you know, is a sophisticated and, of course, pricy metal. So, it is obvious if the prices for the Day-Date 40 model soar. It is the sort of watch that will make for a great investment piece which you can always sell for a higher return. Try and sell your Rolex watch to reliable watch buyers in London for the best value.

The technical achievement of Rolex in the Day-Date 40 is commendable as Platinum can indeed be difficult to curate. Moreover, it can be mistaken for steel or white gold in most cases. But in the latest 40mm model, the fluted bezel sparkles bright enough to captivate the attention at once!

Lastly, if you were looking to invest in a sparkly new Rolex that people will see and assume your earthly success from a distance, the new Rolex Day-Date 40 in platinum with a fluted bezel is the one! You can easily get a good return when you sell Rolex in the future.

At The Luxury Hut, the professionals offer INSTANT cash for any Rolex model. Start by filling in their online form and get an instant free quote!


  • Case Material: Platinum
  • Case Diameter: 40mm
  • Dial: Slate, Black, Bright Blue, Olive Green, Ice Blue, Silver, White, Fully-Diamond Paved, Meteorite/ Roman/ Baguette/Stick Indices
  • Movement: Calibre 3255
  • Power Reserve: 70 hours
  • Bracelet: President 3-piece link/ Platinum

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